September 27, 2011
Senn Delaney Chief Executive Officer Jim Hart and Helena Foulkes, CVS Caremark Executive Vice President, Chief Health Care Strategy and Marketing Officer, are presenters at the Conference Board's 2011 Customer Loyalty Conference Oct. 18-19 at the Waldorf Astoria in New York. The focus of this year's event is aligning marketing strategy and customer experience to drive significant growth.

Hart and Foulkes will address why the great customer-centric companies of our time actually focus first on something other than the customer … the culture in their presentation, Building a Culture that Connects with Customers. Foulkes will share her unique perspective on the customer-centric culture that has given CVS Caremark a strong competitive advantage. Hart will describe the principles needed to create and sustain a customer-centric culture and engage people at all levels of the organization in bringing the culture to life.

“One of the fascinating aspects of customer loyalty that Jim Hart and Helena Foulkes will bring is the mindset shift needed to create the culture that makes an organization truly customer-centric, which is an essential foundation for success,” said Conference Program Director Robert Reiss, host of The CEO Show radio program, The CEO TV Show and publisher of The CEO Forum, a quarterly magazine by for CEOs.

“Executives responsible for customer experience and marketing attending this event will hear strategic perspectives from top-tier speakers on linking their business's marketing and customer experience to enable powerful new growth their organizations. The topics and panel discussions will also provide practical tools to deliver,” added Reiss.

The Customer Loyalty Conference is part of the Conference Board's “High-performance organizations Operational Excellence” conferences and events series for corporate leaders. In 2009, this conference was cited as the #4 C-Suite venue globally.

Other scheduled speakers at the conference include:

    Lior Arussy, Strativity CEO
    Simon Bailey, The Disney Institute former executive
    Paul Blanco, Barnum Financial, MetLife managing director
    Linda Descano, Women & Co., Citigroup CEO
    Russ Findlay, Major League Soccer chief marketing officer
    Adam Goldstein, Royal Caribbean International CEO and president
    Adele Gulfo, Pfizer president, U.S. Primary Care
    Jack Mitchell, The Mitchell Family of Stores CEO
    Dr. Gina Pingatore, J.D. Power & Associates chief research officer
    Chris Rossi, Virgin Atlantic chief marketing officer
    Dr. Betty Spence, National Association for Female Executives President
    Dennis Strigl, Verizon Wireless CEO (retired)

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About Senn Delaney

Senn Delaney is widely recognized as the leading international authority of culture shaping that enhances the spirit and performance of organizations. Senn Delaney was the first firm in the world to focus exclusively on transforming cultures. We were founded in 1978 with a singular mission: to create healthy, high-performance cultures. More Fortune 500 and Global 1000 CEOs have chosen us as their trusted partner to help shape cultures that deliver better business results than any other company in our field.

About Jim Hart
Jim Hart is President and CEO of Senn Delaney. He has 30 years of experience working with top leaders of Fortune 1000 companies around the world to create Thriving leaders and organizational cultures that consistently deliver better results. He has led engagements in many industries, including telecommunications, aero¬space, energy, retailing, financial services, manufacturing, pharmaceuticals and high technology.  Complete bio

About CVS Caremark
CVS Caremark is the largest provider of prescriptions and related healthcare services in the nation. The company fills or manages more than 1 billion prescriptions annually. Through its unmatched breadth of services offerings, CVS Caremark is transforming the delivery of healthcare services in the U.S.

About Helena Foulkes

Helena Foulkes is Executive Vice President and Chief Health Care Strategy and Marketing Officer at CVS Caremark. Foulkes leads the company's capabilities in enterprise branding, communications, community relations, charitable giving, health care reform strategy, government relations and marketing. Her team is focused on how CVS Caremark can have greater external influence and deliver even better business results. Over the course of her almost 20-year career at CVS Caremark, Helena has amassed an extensive background in health care marketing and strategy, and she has played an important leadership role in growing the company from its retail roots to the largest pharmacy health care provider in the United States. Her recent industry track record includes leading innovations such as ExtraCare, the largest retail loyalty program in the country with more than 66 million active cardholders, and such groundbreaking pharmacy health care programs as Maintenance Choice and Pharmacy Advisor. She has also held positions across the enterprise and understands how to meet the needs of both consumers and clients.